Jason spent years running a CrossFit gym before he started building Gym Force. That experience gave him a pretty specific view of what wasn't working. He'd used gym management software, marketing tools and outside business support, but having access to more tools didn't necessarily make running the ...

Dave Hannum has spent more than 30 years building products in the fitness industry. He led product and business development at Technogym before founding Functional Solutions, one of the early platforms for connected fitness and digital coaching. For most of his career, building software meant workin...

Brian Shoemaker started as a developer before he ever had a product title, and ten years later he's running Life Time Labs and the company's new Innovation Hub. His background shows up in how he talks about product decisions: less about the pitch, more about what survives contact with 190 clubs and ...